Greater than a 3rd of the highest 1,000 crypto tasks — a time period that features each crypto corporations and particular person tokens — haven’t printed a single new article on their respective web sites in 2023.
In response to a Might 1 analysis report, from blockchain advertising and marketing company Guerilla Buzz — whose purchasers embody the likes of Coingecko and crypto alternate AAX — a staggering 35.8% of the highest 1,000 cryptocurrency tasks have didn’t replace their web sites with any new written content material this 12 months.
Moreover, the report discovered that of those 1,000 tasks, lower than half (49.7%) have posted greater than 2 new articles in 2023.
Guerilla Buzz researchers said that the inspiration for the comparative research emerged after noticing that “many crypto corporations don’t prioritize sturdy advertising and marketing foundations.” As an alternative, the majority of those corporations select to focus their efforts on “producing hype for his or her token gross sales” and “choosing short-lived development spurts” as a substitute of prioritizing long-term natural development.
The paper claims that the analysis methodology was “easy” but “labor-intensive.” First, researchers manually inspected the corresponding web site of the highest 1,00 crypto tasks to see if it had a weblog. From there they assessed the variety of articles printed inside latest years and checked to see what number of new weblog posts had been printed in 2023.
Of the highest 10 crypto tasks, Binance’s BNB Chain was the clear running a blog chief, with 59 new articles printed this 12 months. In second place was Polygon (MATIC) with 36 new posts, adopted by Cardano (ADA) with 12.
The paper additionally discovered that the preferred running a blog web site of selection for crypto tasks was the free weblog internet hosting web site Medium. That is reportedly a observe that has caught round because the days of the 2017 Preliminary Coin Providing (ICO) craze, the place 1000’s of recent tasks popped up within the span of some months, a lot of which opted for little greater than a one-page web site, a whitepaper, and “lofty guarantees of a tech revolution.”
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Notably, whereas Medium stays the go-to platform for a lot of crypto undertaking blogs, it could not really be the only option for corporations in search of long-term development.
“By counting on Medium’s platform, these corporations are basically boosting Medium’s visitors and development as a substitute of their very own,” researchers wrote.
“Whereas Medium’s wonderful on-page website positioning capabilities and excessive area authority might have made it a straightforward selection for crypto corporations in search of to generate buzz rapidly, this concentrate on short-term beneficial properties is probably not sustainable in the long term.”
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