Broadridge Monetary Options, Inc. has introduced its
acquisition of AdvisorTarget, an organization identified for offering asset administration
and wealth administration companies with knowledge merchandise geared toward enhancing digital
advertising and marketing, gross sales, and engagement applications focusing on monetary advisors.
Providing International Market Intelligence
This acquisition will combine AdvisorTarget’s advisor
insights into Broadridge’s present knowledge and analytics choices, which is
anticipated to assist asset managers higher goal advisors and help their progress
methods.
Broadridge is a supplier of market intelligence for asset
managers, providing insights on retail and institutional fund distribution on a
international scale. The corporate’s knowledge is derived from proprietary enterprise processes.
It combines quantitative and qualitative datasets with
advisory options offered by trade consultants. This mix permits asset
managers to make strategic choices, allocate sources successfully, and
speed up progress.
Dan Cwenar, Head of Information and Analytics at Broadridge, stated:
“Our purchasers will profit from a extra absolutely built-in, data-driven,
digital advertising and marketing and gross sales providing to realize gross sales efficiencies, enhance
buyer experiences, and improve gross sales and income alternatives. With rising
stress on distribution prices, digital advertising and marketing applications have taken on a
bigger position to assist asset managers and others enhance engagement with advisors
and establish stronger alternatives.”
Acquisition Bolsters Information Capabilities
AdvisorTarget focuses on gathering advisor behavioral
intent knowledge, aiding asset managers in figuring out new advisor relationships
the place buy intent matches product strengths. DC Advisory acted because the unique monetary advisor to
Broadridge on this transaction, whereas Broadhaven Capital Companions served because the
unique monetary advisor to AdvisorTarget.
Duncan MacDonald-Korth, Founder and ongoing Head of
AdvisorTarget, commented: “Not solely will this acquisition turbo cost
AdvisorTarget’s subsequent section of progress and completely combine with Broadridge’s
market-leading analytics choices, however it’s going to lastly resolve the advisor
distribution riddle for our purchasers. Collectively, we look ahead to creating new
and thrilling options to speed up progress for asset and wealth
managers.”
This text was written by Tareq Sikder at www.financemagnates.com.
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