UK-based Alkimi, the world’s first decentralised advert change, is happy to announce the appointment of Robert Bradley as Non-Government Director. Robert brings over 20 years of expertise within the media business, working for the largest media manufacturers, and main digital innovation, business technique, and advert tech operations, driving important income progress throughout international markets.
As an advisor at Alkimi, Robert will leverage his intensive background in digital ecosystems, advert know-how, and worldwide business technique to assist scale Alkimi’s platform, bringing modern options to the forefront of the promoting business.
“Robert’s unparalleled experience within the media sector, significantly in digital technique and income progress, aligns completely with Alkimi’s imaginative and prescient of disrupting conventional promoting. At our core, we really consider in addressing transparency at an business degree, decreasing charges while gaining effectivity and dealing our method in direction of web zero emissions. Robert is the proper match to assist transfer mountains with us and we’re thrilled to have him on board as we proceed to scale and innovate.” mentioned Ben Putley, CEO & Co-Founding father of Alkimi.
Bradley’s profession has spanned key management roles at Information Corp, IDG, CNN Worldwide Industrial (CNNIC). His present function because the Senior VP at CNNIC / Warner Bros. Discovery, Inc. the place he spearheads business digital transformation and income progress throughout key digital property. Alongside managing strategic partnerships throughout APAC, LATAM, and EMEA areas, he additionally has expertise in managing multi-platform model partnerships and advert gross sales, positioning him uniquely to information Alkimi in its subsequent section of progress.
Having adopted the extremely motivated nimble crew for a number of years, Bradley has been impressed by the meteoric rise, being attentive to Alkimi’s transparency and low charges.
“Alkimi is on the chopping fringe of the promoting business, and I am excited to be a part of a crew that is revolutionizing how manufacturers join with audiences in a method that’s clear, environment friendly and in a method media house owners can profit. I look ahead to contributing to the corporate’s strategic path and serving to it obtain its formidable targets,” mentioned Robert Bradley, Non-Government Director at Alkimi.
Bradley’s breadth of expertise in AdTech and programmatic promoting provides him distinctive insights, constructed from years of sensible, hands-on senior roles throughout the ecosystem. Alkimi isn’t solely a pure match for Bradley, however the firm can even profit from his wealth of information and management because it continues to broaden its choices, solidifying its place as a trailblazer in decentralised advert know-how. Bradley can be making his first reside panel look with Alkimi at Zebu Reside in October.
About Alkimi
Alkimi (https://www.alkimi.org/) is a decentralised substitute to the inefficient legacy programmatic advert exchanges with the mission to revive the worth change between advertisers, publishers and customers. Alkimi is a customized layer 2 scaling answer on the Ethereum community, particularly for promoting — which permits us to supply the quickest, infinitely scalable answer with 0% fraud, low transaction charges and full end-to-end transparency.
About Robert Bradley
Rob joins Alkimi, as a NED, to share his huge background of main processes associated to the digital ecosystem for Web2 firms, resembling CNN and Warner Bros Discovery. He’s wanting to maintain innovation and monetisation of recent merchandise, main advert tech, business technique, TV and digital operations.
He has twenty years {of professional} expertise, together with 6+ years as Senior Vice President at Warner Bros Discovery the place he oversees Warner One’s business Technique and Income. Previous to his present function Rob led business partnerships for CNNIC throughout the UK, US, and Nordics alongside overseeing worldwide digital monetisation, advert operations and innovation. Rob’s illustrious profession additionally consists of stints at Information Corp, OPW and IDG the place he was the Head of Programmatic.
UK-based Alkimi, the world’s first decentralised advert change, is happy to announce the appointment of Robert Bradley as Non-Government Director. Robert brings over 20 years of expertise within the media business, working for the largest media manufacturers, and main digital innovation, business technique, and advert tech operations, driving important income progress throughout international markets.
As an advisor at Alkimi, Robert will leverage his intensive background in digital ecosystems, advert know-how, and worldwide business technique to assist scale Alkimi’s platform, bringing modern options to the forefront of the promoting business.
“Robert’s unparalleled experience within the media sector, significantly in digital technique and income progress, aligns completely with Alkimi’s imaginative and prescient of disrupting conventional promoting. At our core, we really consider in addressing transparency at an business degree, decreasing charges while gaining effectivity and dealing our method in direction of web zero emissions. Robert is the proper match to assist transfer mountains with us and we’re thrilled to have him on board as we proceed to scale and innovate.” mentioned Ben Putley, CEO & Co-Founding father of Alkimi.
Bradley’s profession has spanned key management roles at Information Corp, IDG, CNN Worldwide Industrial (CNNIC). His present function because the Senior VP at CNNIC / Warner Bros. Discovery, Inc. the place he spearheads business digital transformation and income progress throughout key digital property. Alongside managing strategic partnerships throughout APAC, LATAM, and EMEA areas, he additionally has expertise in managing multi-platform model partnerships and advert gross sales, positioning him uniquely to information Alkimi in its subsequent section of progress.
Having adopted the extremely motivated nimble crew for a number of years, Bradley has been impressed by the meteoric rise, being attentive to Alkimi’s transparency and low charges.
“Alkimi is on the chopping fringe of the promoting business, and I am excited to be a part of a crew that is revolutionizing how manufacturers join with audiences in a method that’s clear, environment friendly and in a method media house owners can profit. I look ahead to contributing to the corporate’s strategic path and serving to it obtain its formidable targets,” mentioned Robert Bradley, Non-Government Director at Alkimi.
Bradley’s breadth of expertise in AdTech and programmatic promoting provides him distinctive insights, constructed from years of sensible, hands-on senior roles throughout the ecosystem. Alkimi isn’t solely a pure match for Bradley, however the firm can even profit from his wealth of information and management because it continues to broaden its choices, solidifying its place as a trailblazer in decentralised advert know-how. Bradley can be making his first reside panel look with Alkimi at Zebu Reside in October.
About Alkimi
Alkimi (https://www.alkimi.org/) is a decentralised substitute to the inefficient legacy programmatic advert exchanges with the mission to revive the worth change between advertisers, publishers and customers. Alkimi is a customized layer 2 scaling answer on the Ethereum community, particularly for promoting — which permits us to supply the quickest, infinitely scalable answer with 0% fraud, low transaction charges and full end-to-end transparency.
About Robert Bradley
Rob joins Alkimi, as a NED, to share his huge background of main processes associated to the digital ecosystem for Web2 firms, resembling CNN and Warner Bros Discovery. He’s wanting to maintain innovation and monetisation of recent merchandise, main advert tech, business technique, TV and digital operations.
He has twenty years {of professional} expertise, together with 6+ years as Senior Vice President at Warner Bros Discovery the place he oversees Warner One’s business Technique and Income. Previous to his present function Rob led business partnerships for CNNIC throughout the UK, US, and Nordics alongside overseeing worldwide digital monetisation, advert operations and innovation. Rob’s illustrious profession additionally consists of stints at Information Corp, OPW and IDG the place he was the Head of Programmatic.
