According to the chart above by the Morning Consult, about 64% of respondents who identified as Women’s National Basketball Association (WNBA) fans, and 70% of Women’s Tennis Association (WTA) fans were familiar with cryptocurrencies, compared with fans of the NBA (52%), NHL (52%), MLB (47%) and NFL (45%). Women’s sports fans are clearly more familiar with the crypto industry than fans of men’s leagues. And yet, the crypto world, like other sponsors of sports leagues, has not used the already familiar audience and growth of popularity of women’s sports in its favor.
