Lawrence Jones, a former Interim Head of
Digital Marketing at Pepperstone, has joined OvalX, a UK-headquartered derviates trading firm, as Head of Digital
Acquisition.
Jones announced his appointment on Monday in an update on his LinkedIn profile.
Before the appointment, Jones was the Head
of Digital Media, Betfair International, an online betting exchange, for one and a half years.
While at Pepperstone, Jones worked at the
London office of the Melbourne-based forex and contract for difference (CFD)
broker.
However, he only worked there for three
months between January and March 2021.
Meanwhile, Andrew Saks, the former Head of Research and Analysis at OvalX, last month joined The People’s SCE, a decentrally governed organization (DGO), as the Head of Marketing.
Saks departed his role at OvalX, which recently rebranded from ETX Capital, a year after starting out in April 2021.
Performance Marketing Leader
On his LinkedIn profile, Jones described
himself as a “performance marketing leader with 10+ years of experience across
agency & client side roles.”
Throughout his career of more than a decade,
the executive noted that he has contributed to “building and developing high
performing teams driving new client acquisition.”
However, Jones said his focus recently
has been on “display (programmatic & direct) with experience across
affiliates, paid social & paid search.”
Before Pepperstone, Jones worked at IG
Group, an online trading provider, for nearly six years.
Prior to leaving IG Group in December 2020,
the performance marketing leader served as the Global Head of Display and
worked in the UK where he brought “two previously siloed regional teams
together.”
Among other duties, he was tasked
with driving the strategy, planning, activation and optimisation of all digital
media in-house.
At IG Group, Jones started as a Senior
Online Display Manager in March 2015, becoming the Head of Display for Europe, Middle East and Africa (EMEA) in October
2016, and the Head of Display & Marketing Partnerships EMEA in December
2017.
Before IG Group, he was a Senior Account
Executive and later an Account Manager at Essence, an advertising services agency in the UK.
Between May 2013 and April 2014, he was YouTube’s Media Coordinator for the EMEA region where he “oversaw all media in EMEA,
working closely with the global media team to align strategy and execute media
campaigns.”
“I planned and ran all biddable
activities, including SEM & Trueview. I worked across 7 main biddable
campaigns which totaled over $11.5m in spend,” he wrote on his LinkedIn profile.
“As well as positioning myself as the
go-to media expert within the team, I added value across several general
marketing projects,” he added.
Lawrence Jones, a former Interim Head of
Digital Marketing at Pepperstone, has joined OvalX, a UK-headquartered derviates trading firm, as Head of Digital
Acquisition.
Jones announced his appointment on Monday in an update on his LinkedIn profile.
Before the appointment, Jones was the Head
of Digital Media, Betfair International, an online betting exchange, for one and a half years.
While at Pepperstone, Jones worked at the
London office of the Melbourne-based forex and contract for difference (CFD)
broker.
However, he only worked there for three
months between January and March 2021.
Meanwhile, Andrew Saks, the former Head of Research and Analysis at OvalX, last month joined The People’s SCE, a decentrally governed organization (DGO), as the Head of Marketing.
Saks departed his role at OvalX, which recently rebranded from ETX Capital, a year after starting out in April 2021.
Performance Marketing Leader
On his LinkedIn profile, Jones described
himself as a “performance marketing leader with 10+ years of experience across
agency & client side roles.”
Throughout his career of more than a decade,
the executive noted that he has contributed to “building and developing high
performing teams driving new client acquisition.”
However, Jones said his focus recently
has been on “display (programmatic & direct) with experience across
affiliates, paid social & paid search.”
Before Pepperstone, Jones worked at IG
Group, an online trading provider, for nearly six years.
Prior to leaving IG Group in December 2020,
the performance marketing leader served as the Global Head of Display and
worked in the UK where he brought “two previously siloed regional teams
together.”
Among other duties, he was tasked
with driving the strategy, planning, activation and optimisation of all digital
media in-house.
At IG Group, Jones started as a Senior
Online Display Manager in March 2015, becoming the Head of Display for Europe, Middle East and Africa (EMEA) in October
2016, and the Head of Display & Marketing Partnerships EMEA in December
2017.
Before IG Group, he was a Senior Account
Executive and later an Account Manager at Essence, an advertising services agency in the UK.
Between May 2013 and April 2014, he was YouTube’s Media Coordinator for the EMEA region where he “oversaw all media in EMEA,
working closely with the global media team to align strategy and execute media
campaigns.”
“I planned and ran all biddable
activities, including SEM & Trueview. I worked across 7 main biddable
campaigns which totaled over $11.5m in spend,” he wrote on his LinkedIn profile.
“As well as positioning myself as the
go-to media expert within the team, I added value across several general
marketing projects,” he added.
