Are Token Airdrops Efficient Advertising?

by Jeremy

Airdrops. That magical time period appears to excite crypto customers and spark infinite discussions about on-chain interplay. In recent times, airdrops have added important liquidity into the crypto market and took quite a few promising initiatives to new heights. Immediately, it is common to say we’re coming into into “airdrop season” as quite a few new and present protocols and initiatives on chains together with Ethereum layer 2s, Solana and Cosmos look to construct engagement by promising or hinting at an airdrop.

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