4 cryptocurrency exchanges and buying and selling platforms confirmed that they haven’t positioned a Tremendous Bowl advert in statements to Crypto Slate this week.
Coinbase, which aired an commercial throughout Tremendous Bowl LVI in 2022, mentioned that it might not accomplish that this yr. A Coinbase spokesperson wrote:
“Whereas we’re extremely happy with our first nationwide advert, which debuted finally yr’s Tremendous Bowl, we gained’t be showing on this yr’s recreation.”
The inventory and crypto buying and selling platform eToro, which additionally marketed throughout final yr’s occasion, mentioned that it might not promote this yr. It emphasised its digital presence as its motive for declining to promote. A consultant for eToro mentioned:
“[We] had no plans to promote on this yr’s Tremendous Bowl. We’ve all the time been dynamic in our advertising and marketing method. We’re multi-channel with a robust give attention to on-line.”
Binance, in the meantime, criticized the concept that crypto corporations ought to promote throughout the occasion. Patrick Hillmann, the corporate’s Chief Technique Officer, wrote:
“We’ve by no means run a Tremendous Bowl advert as a result of we don’t imagine it’s an acceptable car to introduce new customers to crypto …. In contrast to a light-weight beer or a brand new automotive mannequin, loads of training needs to be executed with new customers earlier than they need to contemplate investing in crypto.”
Hillmann went on to say {that a} 30-second advert spot is “not a great use of assets” and that such a promotion can appeal to customers with out correctly highlighting dangers.
Kraken mentioned that it might not promote throughout the occasion. A spokesperson wrote:
“We’re not promoting at Tremendous Bowl LVII. We’re all the time looking for artistic methods to carry Kraken into the forefront of client’s minds, however proper now we’re targeted on strategic execution.”
That consultant mentioned that Kraken is “emphasizing methods to do proper by our shoppers” by safety features, buyer assist, and repair enhancements.
Crypto Slate additionally reached out to Crypto.com, Robinhood, Gemini, Binance.US, Grayscale, ByBit, and Blockchain.com. These firms didn’t return a response.
A report from the AP on Feb. 6 first steered, with out citing any firm statements, that no crypto buying and selling platforms had scheduled Tremendous Bowl adverts this yr. 4 crypto firms reportedly got here near arranging an advert deal however withdrew throughout November’s market crash. It’s nonetheless unclear which corporations have been amongst these potential advertisers.
Final yr, 4 crypto firms — Coinbase, Crypto.com, eToro, and the now-defunct FTX — marketed throughout Tremendous Bowl LVI on Sunday, Feb. 13, 2022.
This yr’s Tremendous Bowl LVII will happen on Sunday, Feb. 12.
