Binance to convey followers nearer to sports activities groups with fan token platform

by Jeremy

Crypto change Binance has launched a brand new replace to its fan token platform that focuses on serving to sports activities groups have interaction with their followers by providing varied rewards to token holders. 

In an announcement despatched to Cointelegraph, the crypto change mentioned that its fan membership program will now let followers collect factors that they will change for rewards that vary from getting tickets to video games, gaining access to meet and greets, receiving video clips from their favourite gamers and participation in unique dinners with the athletes.

Fan from Binance Fan Token program at a meet and greet with Luka Romero from Lazio (Italy). Supply: Binance

Members can accumulate factors by collaborating in varied fan token actions like voting in polls or finishing different easier duties. Having the next stage of participation will permit followers to have entry to higher rewards. 

Lisa He, Head of NFT and Fan Token at Binance argued that fan tokens are the way forward for fan engagement. The chief identified that this system can convey followers nearer to their favourite groups by way of dinners with their favourite gamers or perhaps a stadium tour. He defined that: 

“Fan tokens permit sports activities followers to really feel extra linked to their favourite sports activities groups by permitting them to have entry to unique provides and have a voice in workforce choices for the membership.”

As well as, He additionally mentioned that their workforce believes that fan tokens are the “way forward for fan engagement, the place golf equipment and their followers can really feel nearer to one another and have a two manner relationship.” 

In line with Binance, the platform has been very profitable, serving to varied golf equipment like Santos FC, Porto and Lazio have interaction with 1000’s of collaborating followers inside the platform.

Associated: Binance to assist BUSD whereas exploring non-USD stablecoins, CZ says

Binance has been constantly attempting to hyperlink sports activities with the Web3 house. On June 23, the crypto change partnered with famend soccer participant Cristiano Ronaldo to assist him join together with his followers by way of nonfungible tokens. Holders of the NFTs can have unique alternatives to attach and interact with the soccer famous person.

On Jul. 28, Binance additionally jumped into NFT ticketing proper after the fiasco brought on by counterfeit tickets on the UEFA Champions League. The crypto change partnered with Società Sportiva Lazio to make use of NFT tickets for the membership’s dwelling matches on the Stadio Olimpico.