First, Starbucks Odyssey is additive, not substitutive. Starbucks’ present reward program is arguably essentially the most profitable loyalty program on the earth, with almost 60 million rewards clients globally and 30 million within the U.S. alone. The loyalty program drives roughly 50% of all Starbucks income by incentivizing repeat enterprise, upselling, and buyer personalization. It will be fairly a leap of religion for Starbucks to discard its wildly profitable conventional rewards program and exchange it with a Web3-based program, given the novelty of the expertise and the unsure success of an NFT-based program. By making Starbucks Odyssey an optionally available, further rewards program the agency is ready to construct on the present program with complementary merchandise, but reduce danger to the money cow, permitting for larger flexibility sooner or later ought to the dynamics round Web3 expertise change.
