But it surely’s not simply media shops. It’s manufacturers, governments, not-for-profits, bloggers – anybody striving to seize a chunk of the world’s restricted provide of viewers consideration is locked right into a aggressive dance dominated by Google’s search algorithm. From that construction was constructed Web2’s core enterprise mannequin: the sale of person knowledge to programmatic advertisers who pay charges structured on a commodity-like measure of “web page views,” “uniques” and “periods.”
