China’s iQIYI — a streaming platform much like Netflix — is trying to implement Ethereum (ETH) sensible contract commonplace ERC-3475 to deal with copyright points. The information was introduced on DeBond’s medium account, who’s the creating thoughts behind the ERC-3475 commonplace.
iQIYI is China’s largest on-line video platform, with over 100 million subscribers. The corporate stated it’s going to use sensible contracts to “resolve copyright-related points equivalent to disputes, secondary creations and copyright funding in authors’ works.”
In line with the announcement, a particular product group was shaped inside iQIYI to create a series copyright accounting, and an inner beta model of the system is presently working. A public check of the brand new sensible contract system is predicted to exit within the first quarter of 2023.
ERC-3475
DeBond developed the ERC-3475 commonplace to allow people and establishments to create their very own bonds and derivatives. Nevertheless, the ERC-3475 additionally provides the “Summary Storage Bonds commonplace,” which shops on-chain metadata.
In different phrases, the sensible contract permits customers to retailer all extra specs, together with values, transactions, and metadata. iQIYI will leverage ERC-3475 to handle and management on-chain transfers, accounting, and off-chain funds to fight copyright issues.
iQIYI’s piracy points
İQIYI’s CEO, Gong Yu, gave a speech throughout an Mental Property Safety occasion on November 2021 and talked concerning the severity of the issue of stolen content material, in accordance with native information sources.
In line with Yu, iQIYI detected over 270,000 movies that have been plagiarized from the platform’s unique sequence in the course of the platform’s replace interval from Feb. 14, 2021, to Mar. 7, 2021.
Yu additionally talked about one other present which first aired on Oct. 15, 2021. Two weeks later, the iQIYI group detected over 11,000 items of infringing content material from the present.
Throughout the identical speech, Yu made three ideas to fight piracy and shield movie and tv copyrights. The primary and second ideas suggested strengthening inner mechanisms and nationwide rules to fight piracy crime and collaborating on a global degree to tighten the framework.
The third one was about expertise, and Yu talked about that Blockchain might supply a easy and efficient answer to all copyright issues. He stated:
“Strengthen technological innovation… Use blockchain, DRM, and different applied sciences to attain end-to-end technical safety to actually fight piracy from a technical perspective.”
