Circle launches ‘points-to-crypto’ program with Taiwan comfort retailer chain

by Jeremy

United States-based stablecoin issuer Circle has introduced a partnership with Taiwan’s second-largest comfort retailer chain, FamilyMart, and an area crypto alternate, BitoGroup. In response to the corporate’s press launch from Oct. 26, it should ship a brand new “Factors-to-Crypto” service on the FamilyMart app. 

This can permit FamilyMart prospects to alternate loyalty factors for the Circle-issued USD Coin (USDC). Clients will be capable of withdraw the equal of FamiPoints to their BitoPro wallets. The discharge explains:

“Changing FamiPoints into USDC prevents a lack of worth in loyalty factors over time and incurs zero transaction charges, democratizing entry to cryptocurrencies.” 

Circle emphasizes the importance of loyalty factors in Taiwan, citing a 2021 report by the Market Intelligence & Consulting Institute (MIC), which discovered that 87% of Taiwanese customers interact in factors accumulation, with an awesome 99% using factors for product redemptions.

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FamilyMart’s FamiPoints have reportedly attracted over 17 million members nationwide, whereas BitoGroup claims a membership base of round 800,000 customers.

In early October, Circle introduced a strategic partnership with Cash.ph, a serious cryptocurrency alternate and digital pockets supplier within the Philippines.

Taiwan could get the primary draft of a brand new crypto regulation by the top of November 2023. In September, Taiwan’s Monetary Supervisory Fee formulated the important thing factors for regulating Taiwan’s cryptocurrency market, releasing business pointers for digital asset service suppliers working within the nation.

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