Nonetheless, the prevailing mannequin required recalibration, in accordance with Woo X COO Willy Chuang, such that lead merchants don’t simply revenue from alternate charges or different misaligned incentives. One other enchancment was discovering a strategy to cut back the constant strain on lead merchants to at all times outperform, which prompted Woo X so as to add the pliability of a countertrade choice.
