Sydney-headquartered Invast World went underneath a large branding overhaul and had been rebranding to 26 Levels, the corporate formally introduced at present (Friday). The rebranded agency will concentrate on the prime brokerage market.
The brand new identify, 26 Levels, has been creatively chosen to consult with the Twenty sixth-degree latitude that runs parallel throughout the broadest breadth of Australia, dividing it from North to South.
Gavin White, CEO at 26 Levels (beforehand Invast World)
In an interview with Finance Magnates, 26 Levels’ CEO Gavin White mentioned that the rebranding was compelled onto the corporate with the exponential progress of its institutional prime companies enterprise within the final 5 years.
“The prime brokerage international market is in a state of flux,” mentioned White. “This has highlighted the sturdy place of prime broking independents corresponding to 26 Levels to step up and help these underserviced market segments.”
A Strategic Branding Overhaul
The rebranding got here as a strategic resolution for the corporate. White identified the alternatives available in the market when Credit score Swiss collapsed and different giants like Jeffries additionally exited.
The prime companies market is estimated to be about US$20 billion. The expansion alternatives on this market are immense as international funding banking giants account for 92.5 p.c, estimated to be round US $18.5 billion.
In response to 26 Levels, the estimated income from shoppers with AUM underneath $100 million is US$3.2 billion or 15.8 p.c of the business, and the corporate will goal this specific market.
“The banks had been being compelled out after the worldwide monetary disaster as a result of regulatory reforms,” White informed Finance Magnates. “It pushed banks out of a really profitable business which is prime companies servicing broker-dealers.”
“With this, loads of brokers are discovering it very troublesome to get the companies of a major dealer. The hedge fund business was additionally in the identical place. The prime brokers are pulling away because of the regulatory types. So we have now in-built a enterprise to benefit from that.”
26 Levels is owned by a Japanese guardian, which has an in depth presence within the brokerage area. The newly branded firm additionally expects to leverage its Japanese guardian’s fame available in the market to achieve shoppers.
A Multicultural Group
Beforehand generally known as Invast World, 26 Levels is a world model with a bodily presence in lots of international locations.
Explaining the multicultural work setting, White mentioned: “Australia is a really multicultural firm nation. There’s nothing that defines Australians, and that makes it simpler for us to work together with completely different cultures. We have got an workplace in Cyprus. There are not any cultural variations there. The identical factor follows in London.”
“Nevertheless, Japan is somewhat bit completely different trigger it’s a completely different tradition, however we had been capable of take care of that.”
He additional added: “We have got two employees now from our Cyprus workplace within the Australian workplace for the subsequent month. We have got individuals going to Japan and London as nicely. This is without doubt one of the issues that our employees actually like about our firm.”
The workforce at 26 Levels can also be very younger. White revealed that 60 p.c of the corporate’s employees are underneath the age of 30 years.
“It is very a lot a millennial,” he mentioned. “We have gone for like a very cool, ten outdated individuals on the high and interns on the backside for the final ten years. Now, a few of these interns are at C-level. So the entire firm’s infused with that millennial kind of perspective.”
Sydney-headquartered Invast World went underneath a large branding overhaul and had been rebranding to 26 Levels, the corporate formally introduced at present (Friday). The rebranded agency will concentrate on the prime brokerage market.
The brand new identify, 26 Levels, has been creatively chosen to consult with the Twenty sixth-degree latitude that runs parallel throughout the broadest breadth of Australia, dividing it from North to South.
Gavin White, CEO at 26 Levels (beforehand Invast World)
In an interview with Finance Magnates, 26 Levels’ CEO Gavin White mentioned that the rebranding was compelled onto the corporate with the exponential progress of its institutional prime companies enterprise within the final 5 years.
“The prime brokerage international market is in a state of flux,” mentioned White. “This has highlighted the sturdy place of prime broking independents corresponding to 26 Levels to step up and help these underserviced market segments.”
A Strategic Branding Overhaul
The rebranding got here as a strategic resolution for the corporate. White identified the alternatives available in the market when Credit score Swiss collapsed and different giants like Jeffries additionally exited.
The prime companies market is estimated to be about US$20 billion. The expansion alternatives on this market are immense as international funding banking giants account for 92.5 p.c, estimated to be round US $18.5 billion.
In response to 26 Levels, the estimated income from shoppers with AUM underneath $100 million is US$3.2 billion or 15.8 p.c of the business, and the corporate will goal this specific market.
“The banks had been being compelled out after the worldwide monetary disaster as a result of regulatory reforms,” White informed Finance Magnates. “It pushed banks out of a really profitable business which is prime companies servicing broker-dealers.”
“With this, loads of brokers are discovering it very troublesome to get the companies of a major dealer. The hedge fund business was additionally in the identical place. The prime brokers are pulling away because of the regulatory types. So we have now in-built a enterprise to benefit from that.”
26 Levels is owned by a Japanese guardian, which has an in depth presence within the brokerage area. The newly branded firm additionally expects to leverage its Japanese guardian’s fame available in the market to achieve shoppers.
A Multicultural Group
Beforehand generally known as Invast World, 26 Levels is a world model with a bodily presence in lots of international locations.
Explaining the multicultural work setting, White mentioned: “Australia is a really multicultural firm nation. There’s nothing that defines Australians, and that makes it simpler for us to work together with completely different cultures. We have got an workplace in Cyprus. There are not any cultural variations there. The identical factor follows in London.”
“Nevertheless, Japan is somewhat bit completely different trigger it’s a completely different tradition, however we had been capable of take care of that.”
He additional added: “We have got two employees now from our Cyprus workplace within the Australian workplace for the subsequent month. We have got individuals going to Japan and London as nicely. This is without doubt one of the issues that our employees actually like about our firm.”
The workforce at 26 Levels can also be very younger. White revealed that 60 p.c of the corporate’s employees are underneath the age of 30 years.
“It is very a lot a millennial,” he mentioned. “We have gone for like a very cool, ten outdated individuals on the high and interns on the backside for the final ten years. Now, a few of these interns are at C-level. So the entire firm’s infused with that millennial kind of perspective.”
