Ron Friedman, Vice President at Mattel Future Lab, stated in an announcement that the event of a homegrown NFT platform can even the corporate “to translate iconic Mattel IP (mental property) into digital artwork.” Hinting at future releases with the corporate’s roster of toy manufacturers, Friedman stated: “That is the newest evolution of our digital endeavors, and we stay up for sharing extra drops quickly impressed by a number of the world’s favourite Mattel manufacturers.”
