“The imaginative and prescient right here was to pay homage to and innovate on the idea of a mixtape bringing expertise and other people collectively, but additionally exploring how mixtape and hip hop tradition has developed and grown over time, particularly with the inclusion of tech,” mentioned Chan. “PUMA, Roc Nation and Respectable are working collectively to innovate on this idea of the mixtape itself by seamlessly connecting the dots between style, music and expertise.”
