Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.
Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled venture supervisor within the service trade. On high of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising, and PR companies. She additionally offers and produces audiovisual content material associated to Blockchain know-how, NFTs, metaverse, net 3.0 and extra.
Gabriela, You might be CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra concerning the firm, what it does, and your individual private journey to co-founding it.
My skilled profession has various. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Stream (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize intensive expertise within the media and PR area.
Nevertheless, after I returned to Spain, my curiosity in decentralized know-how led me to coach as a specialist in venture administration and operations on this area. It was then that I met my accomplice Parsa Abbasi, a number one knowledgeable and businessman within the decentralized and finance sector, with a deal with offering blockchain options to traders and corporations. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively know-how and media.
This has additionally allowed us to collaborate with a number of respected firms within the sector resembling Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Demise, who’re making our neighborhood develop from high quality.
Our important focus is to empower the way forward for blockchain know-how, and to attain this aim, we offer revolutionary options for enterprise capitalist (VCs), companies, and repair suppliers by way of blockchain options. Moreover, we attempt to unfold consciousness and training about this know-how to society by way of mass media, resembling tv. We now have produced our personal tv program that gives data on the newest technological developments and conducts interviews. to open the market, and because of the collaboration with UCL TV and now additionally with Private Stream (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the USA, and Spain.
Gabriela Reyes, CEO and Co-Founding father of LivelyVerse
Gabriela Reyes, in your web site, it’s written, “We now have our personal television present with +100 million viewers” the place can we discover this?
The channel will likely be out there by way of Cablevisión Stream and Pink Intercable in Argentina; Cablevisión Stream and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Pink Intercable in Colombia; Pink TV Cables in Chile; Pink de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the record retains rising, however all people can watch the channel by way of its streaming website online http://www.ucltelevision.com/vivo/.
As well as, now our program will likely be broadcasted by way of the SOMOS channel, the biggest community of native channels in Argentina, belonging to Private Stream.
Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?
As a result of we’re modifying it, we now have launched a brand new product, which will likely be prepared in just a few weeks and we consider it could possibly change the entire paradigm of how enterprise strikes from web2.0 to web3.0.
One of many massive issues for blockchain enterprise homeowners who usually are not tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the sensible contract proprietor and because of this individual may personal the entire enterprise..
Along with that, there are different issues, resembling excessive prices as a result of having to improve the technical infrastructure, and complexity… amongst others.
Our new SCAOCS (Good Contract As On Chain Service)product permits these enterprise homeowners to manage their ACL (Entry Management Checklist) and migrate from web2 to web3 in a easy method, with only a few clicks, simplifying the processes. Similar to a SAAS product.
Parsa Abbasi, In 2022, world enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?
Throughout 2022, political and army conflicts occurred in a number of areas and political and regulatory occasions can have a major affect on market uncertainty and, due to this fact, on funding choice making.
The opposite topic that we should always take note of is the worldwide recession anticipated because of the results of the Covid period. Financial insurance policies of various nations, particularly Fed, is one other problem that we shouldn’t overlook.
I can say that the decline in world mutual funds has affected the trade as a complete. Nevertheless, we consider that this pattern has highlighted the necessity for options that present an exit plan for traders and broaden their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues attributable to the shortage of a liquid exit plan for traders, will grow to be sturdy.
In your expertise, Gabriela Reyes, what are the important thing components to a profitable blockchain/crypto advertising marketing campaign, and the way is success measured?
One of many key components to success is crafting a message that not solely highlights the distinctive advantages of the know-how, but additionally speaks on to the wants and ache factors of the audience. Whether or not by way of focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a method that resonates with potential customers.
Additionally it is essential to have a radical understanding of the audience and their behaviors, which ought to affect not solely the content material of the advertising marketing campaign, but additionally the channels used to achieve them. Whether or not by way of social media, occasions, or conventional promoting like TV, the aim is to interact with potential customers the place they’re most energetic and attentive.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
After the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is essential to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying know-how of blockchain has continued to show its potential for innovation and development.
In 2023 and past, I consider that the know-how of blockchain could have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is essential to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying know-how of blockchain has continued to show its potential for innovation and development.
In 2023 and past, I consider that the know-how of blockchain could have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Nevertheless, I’ve issues about the usage of cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a instrument for presidency surveillance and management. This, in flip, may have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.
Regardless of these issues, I consider that there’s a promising future for cryptocurrencies because the know-how continues to mature and evolve, and as regulatory frameworks grow to be clearer and extra steady, I consider that cryptocurrencies and blockchain will play an more and more essential function in our monetary and financial techniques. The potential for elevated effectivity, transparency, and safety provided by these applied sciences can’t be ignored, and I’m assured that we are going to proceed to see important development and adoption within the coming years.
Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.
Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled venture supervisor within the service trade. On high of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising, and PR companies. She additionally offers and produces audiovisual content material associated to Blockchain know-how, NFTs, metaverse, net 3.0 and extra.
Gabriela, You might be CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra concerning the firm, what it does, and your individual private journey to co-founding it.
My skilled profession has various. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Stream (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize intensive expertise within the media and PR area.
Nevertheless, after I returned to Spain, my curiosity in decentralized know-how led me to coach as a specialist in venture administration and operations on this area. It was then that I met my accomplice Parsa Abbasi, a number one knowledgeable and businessman within the decentralized and finance sector, with a deal with offering blockchain options to traders and corporations. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively know-how and media.
This has additionally allowed us to collaborate with a number of respected firms within the sector resembling Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Demise, who’re making our neighborhood develop from high quality.
Our important focus is to empower the way forward for blockchain know-how, and to attain this aim, we offer revolutionary options for enterprise capitalist (VCs), companies, and repair suppliers by way of blockchain options. Moreover, we attempt to unfold consciousness and training about this know-how to society by way of mass media, resembling tv. We now have produced our personal tv program that gives data on the newest technological developments and conducts interviews. to open the market, and because of the collaboration with UCL TV and now additionally with Private Stream (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the USA, and Spain.
Gabriela Reyes, CEO and Co-Founding father of LivelyVerse
Gabriela Reyes, in your web site, it’s written, “We now have our personal television present with +100 million viewers” the place can we discover this?
The channel will likely be out there by way of Cablevisión Stream and Pink Intercable in Argentina; Cablevisión Stream and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Pink Intercable in Colombia; Pink TV Cables in Chile; Pink de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the record retains rising, however all people can watch the channel by way of its streaming website online http://www.ucltelevision.com/vivo/.
As well as, now our program will likely be broadcasted by way of the SOMOS channel, the biggest community of native channels in Argentina, belonging to Private Stream.
Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?
As a result of we’re modifying it, we now have launched a brand new product, which will likely be prepared in just a few weeks and we consider it could possibly change the entire paradigm of how enterprise strikes from web2.0 to web3.0.
One of many massive issues for blockchain enterprise homeowners who usually are not tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the sensible contract proprietor and because of this individual may personal the entire enterprise..
Along with that, there are different issues, resembling excessive prices as a result of having to improve the technical infrastructure, and complexity… amongst others.
Our new SCAOCS (Good Contract As On Chain Service)product permits these enterprise homeowners to manage their ACL (Entry Management Checklist) and migrate from web2 to web3 in a easy method, with only a few clicks, simplifying the processes. Similar to a SAAS product.
Parsa Abbasi, In 2022, world enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?
Throughout 2022, political and army conflicts occurred in a number of areas and political and regulatory occasions can have a major affect on market uncertainty and, due to this fact, on funding choice making.
The opposite topic that we should always take note of is the worldwide recession anticipated because of the results of the Covid period. Financial insurance policies of various nations, particularly Fed, is one other problem that we shouldn’t overlook.
I can say that the decline in world mutual funds has affected the trade as a complete. Nevertheless, we consider that this pattern has highlighted the necessity for options that present an exit plan for traders and broaden their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues attributable to the shortage of a liquid exit plan for traders, will grow to be sturdy.
In your expertise, Gabriela Reyes, what are the important thing components to a profitable blockchain/crypto advertising marketing campaign, and the way is success measured?
One of many key components to success is crafting a message that not solely highlights the distinctive advantages of the know-how, but additionally speaks on to the wants and ache factors of the audience. Whether or not by way of focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a method that resonates with potential customers.
Additionally it is essential to have a radical understanding of the audience and their behaviors, which ought to affect not solely the content material of the advertising marketing campaign, but additionally the channels used to achieve them. Whether or not by way of social media, occasions, or conventional promoting like TV, the aim is to interact with potential customers the place they’re most energetic and attentive.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
After the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is essential to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying know-how of blockchain has continued to show its potential for innovation and development.
In 2023 and past, I consider that the know-how of blockchain could have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
In the end, a profitable advertising marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is essential to distinguish between the know-how of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying know-how of blockchain has continued to show its potential for innovation and development.
In 2023 and past, I consider that the know-how of blockchain could have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Nevertheless, I’ve issues about the usage of cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a instrument for presidency surveillance and management. This, in flip, may have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.
Regardless of these issues, I consider that there’s a promising future for cryptocurrencies because the know-how continues to mature and evolve, and as regulatory frameworks grow to be clearer and extra steady, I consider that cryptocurrencies and blockchain will play an more and more essential function in our monetary and financial techniques. The potential for elevated effectivity, transparency, and safety provided by these applied sciences can’t be ignored, and I’m assured that we are going to proceed to see important development and adoption within the coming years.
