South Korean Web 2 Metaverse Platform Zepeto Gets a Web3 Makeover

In the existing version, users interact through avatars, which they can personalize with virtual accessories. A marketplace called Zepeto Studio allows third parties – from small digital artists to global fashion brands like Gucci and Nike (NKE) – to sell customized virtual accessories. In the four years since Zepeto launched, participants have purchased 2.5 billion of them.