The crypto playing platform Stake.com has ramped up its advertising efforts by securing the naming rights of Sauber’s Formulation One automobile for the subsequent two years. The sports activities sponsorship kicked off in 2024 forward of the launch of the brand new racing season on 5 February in London.
Now often known as Stake F1 Group Kick Sauber, the partnership with the crypto platform got here after the F1 workforce competed below the Alfa Romeo title for 5 racing seasons. From 2026, the F1 workforce can be rebranded as Audi’s manufacturing unit workforce.
“Final season represented the beginning of Stake’s journey in Formulation 1, and the model’s new function headlining Stake F1 Group represents the pure and thrilling subsequent step on this path,” mentioned Sauber’s Group Consultant, Alessandro Alunni Bravi.
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Stake.com was established in 2017 by Australia’s youngest billionaire, Ed Craven, and Bijan Tehrani, and has grown to be the seventh-largest playing group. In accordance with a Monetary Occasions report, it generated $2.6 billion in gross gaming income in 2022, an incredible progress from $105 million in 2020.
The crypto playing platform operates globally with a big variety of purchasers from Brazil, Japan, and different international locations in Southeast Asia the place guidelines round on-line playing are undefined. Whereas its licenses are pending in Australia and Canada, it operates non-crypto on-line playing operations within the US and the UK and holds conventional playing licenses in Mexico and Paraguay.
Final September, Stake grew to become the goal of cybercriminals and misplaced about $41 million in cryptocurrencies to hackers.
F1 Sponsorships Are in Demand
Formulation One sponsorships are very wanted by monetary providers firms. Neither Stake nor the F1 workforce revealed particulars of the sponsorship deal. In accordance with a earlier Finance Magnates report, F1 offers begin from at the very least $500,000; nonetheless, the entry value is way greater for the highest three or 4 groups.
“Stake not solely efficiently tapped into Formulation 1’s rising fan base to reinforce its personal group; but additionally launched a very new viewers to the game, one thing that benefitted not solely our workforce but additionally everybody else in F1,” Bravi added.
“We had the chance to take part in some unbelievable activations with a few of Stake’s ambassadors, together with Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 can be a brand new web page and the possibility to do extra, higher, and attain even farther: we’re trying ahead to an much more thrilling calendar of occasions on this new season.”
The crypto playing platform Stake.com has ramped up its advertising efforts by securing the naming rights of Sauber’s Formulation One automobile for the subsequent two years. The sports activities sponsorship kicked off in 2024 forward of the launch of the brand new racing season on 5 February in London.
Now often known as Stake F1 Group Kick Sauber, the partnership with the crypto platform got here after the F1 workforce competed below the Alfa Romeo title for 5 racing seasons. From 2026, the F1 workforce can be rebranded as Audi’s manufacturing unit workforce.
“Final season represented the beginning of Stake’s journey in Formulation 1, and the model’s new function headlining Stake F1 Group represents the pure and thrilling subsequent step on this path,” mentioned Sauber’s Group Consultant, Alessandro Alunni Bravi.
View this submit on Instagram
Stake.com was established in 2017 by Australia’s youngest billionaire, Ed Craven, and Bijan Tehrani, and has grown to be the seventh-largest playing group. In accordance with a Monetary Occasions report, it generated $2.6 billion in gross gaming income in 2022, an incredible progress from $105 million in 2020.
The crypto playing platform operates globally with a big variety of purchasers from Brazil, Japan, and different international locations in Southeast Asia the place guidelines round on-line playing are undefined. Whereas its licenses are pending in Australia and Canada, it operates non-crypto on-line playing operations within the US and the UK and holds conventional playing licenses in Mexico and Paraguay.
Final September, Stake grew to become the goal of cybercriminals and misplaced about $41 million in cryptocurrencies to hackers.
F1 Sponsorships Are in Demand
Formulation One sponsorships are very wanted by monetary providers firms. Neither Stake nor the F1 workforce revealed particulars of the sponsorship deal. In accordance with a earlier Finance Magnates report, F1 offers begin from at the very least $500,000; nonetheless, the entry value is way greater for the highest three or 4 groups.
“Stake not solely efficiently tapped into Formulation 1’s rising fan base to reinforce its personal group; but additionally launched a very new viewers to the game, one thing that benefitted not solely our workforce but additionally everybody else in F1,” Bravi added.
“We had the chance to take part in some unbelievable activations with a few of Stake’s ambassadors, together with Argentine soccer legend Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 can be a brand new web page and the possibility to do extra, higher, and attain even farther: we’re trying ahead to an much more thrilling calendar of occasions on this new season.”
