Eventually, several chains that are dedicated to gaming will become dominant, with easy ways for video games companies to pay into the pool while generating a larger swath of rewards to give away in-game, which will move games beyond siloed one-off, single game currencies that nobody wants. Just as nobody wants to buy celery in the grocery store with celery coin and then switch to bread coin to buy a ciabatta roll, nobody will want World of Warcraft coin when you’ve got a general purpose coin that easily works across DOTA 2, WOWIII, Diablo, Counter Strike and anything else coming down the pike.
