Then once more, it is extremely a lot the place to be in order for you regulatory readability, easy accessibility to banks and VCs or only a enjoyable dose of Swiss tranquility. Zug is nearly cartoonishly nice. I spent a month in Zug in 2019, taking jogs by the lake and basking within the clear serenity. I went to a crypto meet-up within the CV Labs, billed as “the heartbeat of Crypto Valley,” a gleaming, five-story coworking house – centered on Web3, after all – that had, on its high stage, floor-to-ceiling home windows with imperial views of the Swiss alps.