Over a decade in the past, the cofounders of TopIQs had been freelance web entrepreneurs coping with lots of the frustrations that also irk freelancers as we speak. They invested important time pitching, touchdown and finishing initiatives for shoppers on freelance marketplaces. When it was time to receives a commission, they spent weeks or months chasing funds or resolving account points and fraudulent chargebacks—solely to owe a excessive proportion of market and monetary service charges ultimately.
“Conventional freelance marketplaces take as much as 20% of charges for any job,” mentioned Steve Talbot, one of many chief data officers at BH Community, the creator of TopIQs, a blockchain-based freelance market. “That is very difficult, particularly once you’re simply beginning out. Say you make $500 from a number of small initiatives; {the marketplace} takes $100, the financial institution or monetary app takes one other $15 and so forth. Fairly quickly that $500 is a a lot smaller quantity.”
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Talbot and his companions, Eddie Munteanu, Marius Grigoras, and Petrica Butusina imagined a greater approach for freelancers to search out work from trusted companies and receives a commission shortly with out the same old complications. Their imaginative and prescient grew to become TopIQs, a decentralized freelancing market constructed on the MultiversX blockchain.
“TopIQs is a DeFi market designed for world Web3 patrons and sellers,” mentioned Munteanu. “We take a most 5% price on crypto funds, and a clear everlasting historical past on the blockchain protects each patrons and sellers. Companies know they may get work they’re glad with, and freelancers know they may receives a commission promptly. Each events personal the good contracts they develop. Fee is held in escrow throughout the venture, then launched to the freelancer as soon as it’s full.”
The beta model of TopIQs launched in December 2022, and the complete product is scheduled for launch in spring 2023. Listed here are three key classes that the TopIQs crew has recognized a couple of profitable Web3 product launch:
1. Prioritize educating your customers.
Blockchain and crypto platforms are nonetheless new to many individuals. In case your product is concentrating on Web2 customers, you’ll want to supply an academic element, instructing individuals the fundamentals and advantages of Web3. What are your prospects’ ache factors, and the way does your product deal with them? What important data do they want concerning the blockchain or crypto? What is going to they achieve from adopting this new know-how? Present video tutorials, Q&A classes and different searchable assets.
2. Take a look at relentlessly throughout your beta launch.
Earlier than you do a full launch, funds sufficient time for an intensive beta testing interval. Throughout this tender launch, invite customers to make use of your product totally free, and collect as a lot group suggestions as doable. Which parts are widespread and straightforward to make use of? Which options generate probably the most questions or bugs? Maintain testing and iterating till you’re assured a couple of full product launch.
3. Present distinctive buyer help.
Nurture your person group by providing responsive, multifaceted buyer help. Typically customers desire to look at video tutorials or learn on-line assets to reply their questions. Different instances, they wish to communicate immediately with a crew member who may also help them. Try to supply quite a lot of help choices, together with movies, articles, knowledgebases and chat apps.
“We wish to assist extra individuals get into freelancing, and we perceive the obstacles on a private degree as a result of we’ve been there ourselves,” mentioned Talbot. “TopIQs goals to teach individuals about how you can get into freelancing and how you can get into cryptocurrency. It places the management again within the arms of customers to create a safer and related technique to work.”
This text was printed via Cointelegraph Innovation Circle, a vetted group of senior executives and specialists within the blockchain know-how business who’re constructing the longer term via the ability of connections, collaboration and thought management. Opinions expressed don’t essentially replicate these of Cointelegraph.
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