Following
final yr’s addition of legendary goalkeeper Iker Casillas to its ambassador
staff, XTB has one other shock for soccer followers. This time, the publicly
traded Polish fintech has partnered with probably the most colourful figures in
the sports activities world, Zlatan Ibrahimović, Finance Magnates has realized
solely.
Zlatan Ibrahimovic Turns into
XTB Model Ambassador
XTB is
launching a brand new media marketing campaign that includes Zlatan Ibrahimović as its ambassador.
This coincides with the fintech’s twentieth anniversary celebrations and the
unveiling of a refreshed emblem. Ibrahimović, probably the most charismatic soccer
gamers of the final era with over 120 million social media followers, stood
out along with his distinctive objectives and much more authentic methods of being.
Though
Zlatan is not energetic on the sector, he works close to the soccer pitch and
can be an entrepreneur. As XTB’s ambassador, he’ll concentrate on selling the
model in 14 international locations throughout numerous areas worldwide. The marketing campaign will
embrace each offline and digital actions, that includes a tv marketing campaign
set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and
Portugal.
“Zlatan’s
charisma, self-discipline, and vitality completely align with XTB’s essence, and I’m
thrilled to have him be part of XTB as our new international model ambassador,” Omar
Arnaout, CEO of XTB, commented for Finance Magnates. “Zlatan has
grown to be top-of-the-line gamers on the earth by arduous work and
devotion, and it’s a comparable journey that we’ve gone by over the past
20 years. We’re really enthusiastic about this partnership and we’re certain that it
will assist us elevate our model to a distinct stage.”
This is not
XTB’s first collaboration with a high-profile athlete. Final yr, well-known
Spanish goalkeeper Iker Casillas joined the ambassador roster, whereas the yr
earlier than, in style boxer and MMA fighter Conor McGregor got here on board.
XTB CEO on the Firm’s
20-12 months Journey
In
reference to XTB’s twentieth anniversary, Finance Magnates interviewed CEO
Omar Arnaout concerning the firm’s plans and achievements. When requested about
upcoming improvements this yr, Arnaout talked about ongoing work on “new
merchandise for our shoppers, particularly retirement accounts: IKE in Poland and ISA in
the UK, and a digital pockets with a multi-currency card.
Moreover, we plan to refresh the design of the cell app’s interface later
this yr.”
Requested about
an important second in XTB’s growth historical past, Arnaout cited 2013,
when the corporate’s first proprietary buying and selling platform, xStation 3, debuted.
“This enabled us to develop our personal know-how tailor-made to our enterprise
technique. Through the years, we have continued alongside this path, and immediately XTB is one
of the main fintech corporations in Europe with know-how paving the way in which for
additional dynamic development,” he commented.
XTB’s CEO
added that twenty years of operation and the brand new ambassador partnership had been
additionally good alternatives to refresh the emblem “to make it extra trendy and
align it with our evolving enterprise mannequin, which is shifting in direction of a
common monetary administration app.”
Finance
Magnates additionally
inquired whether or not XTB plans to hitch the more and more in style development of creating
in direction of professional buying and selling, as different CFD brokers have achieved. Arnaout admitted that the
firm would not at present plan such a transfer however is getting ready “extra
improvements for shoppers in 2025.”
This text was written by Damian Chmiel at www.financemagnates.com.
Supply hyperlink
