Tuesday, June 25, 2024

Vantage’s World Branding Director, Yen Sim, Leaves

by Jeremy

Yen Sim, the World Branding Director of retail FX and CFDs dealer Vantage, separated from the corporate final Friday, Finance Magnates realized completely. She parted methods after spending little greater than a few years with the dealer and executing some main branding overhauls.

“It has been my privilege to work with among the specialists within the foreign currency trading trade. My colleagues are a pleasure to work with, and I’ll take with me treasured recollections of those fantastic individuals whom I’ll dearly miss,” Sim stated.

Take a look at the FMLS22 session on “Social Affect & Innovation in Fintech,” the place Vantage’s UK CEO, David Shayer, was a panelist.

Vantage Underwent Main Branding Overhaul underneath Sim

She joined the Singapore workplaces of Vantage in December 2000, taking cost of branding methods of the Australia-headquartered brokerage model. There, she arrange a “pure” branding division for the dealer, which within the trade is usually dealt with by the advertising or company communications group.

Sim and her group rebranded the dealer, Vantage from VantageFX, which was a serious overhaul for aligning its branding with multi-asset buying and selling companies choices, not simply foreign exchange, for a world enlargement. She additionally pressured introducing ESG to the brokerage area, leading to Vantage partnering with UNESCO and UNHCR. She even performed a job within the dealer’s strategic partnership with McLaren (MX) Excessive E group.

“I assumed that transferring on to ‘greener pastures’ shall be simple, however apparently, it’s not so,” Sim added in her farewell speech addressed to Vantage and her group.

“I’ve had an extremely enriching expertise working right here, and I’ve labored with many nice and fantastic individuals through the years, to not point out the friendships I’ve cast. I loved each second of my time right here, and I’m so blessed to have labored with you all. I want to thank each considered one of you who’ve helped me alongside the best way.”

Nonetheless, she didn’t publicly reveal her subsequent profession transfer but.

Aside from her tenure at Vantage, she additionally spent about one other 14 years within the communications and branding group of many different firms. In line with her Linkedin profile, she kicked off her profession in early 2006 at SPH Media. She later joined the branding division of a number of different firms, together with MediaCorp, Parkway Group Healthcare, Fullshare Group Worldwide (China), and Gromark Shoppers Enterprise.

Yen Sim, the World Branding Director of retail FX and CFDs dealer Vantage, separated from the corporate final Friday, Finance Magnates realized completely. She parted methods after spending little greater than a few years with the dealer and executing some main branding overhauls.

“It has been my privilege to work with among the specialists within the foreign currency trading trade. My colleagues are a pleasure to work with, and I’ll take with me treasured recollections of those fantastic individuals whom I’ll dearly miss,” Sim stated.

Take a look at the FMLS22 session on “Social Affect & Innovation in Fintech,” the place Vantage’s UK CEO, David Shayer, was a panelist.

Vantage Underwent Main Branding Overhaul underneath Sim

She joined the Singapore workplaces of Vantage in December 2000, taking cost of branding methods of the Australia-headquartered brokerage model. There, she arrange a “pure” branding division for the dealer, which within the trade is usually dealt with by the advertising or company communications group.

Sim and her group rebranded the dealer, Vantage from VantageFX, which was a serious overhaul for aligning its branding with multi-asset buying and selling companies choices, not simply foreign exchange, for a world enlargement. She additionally pressured introducing ESG to the brokerage area, leading to Vantage partnering with UNESCO and UNHCR. She even performed a job within the dealer’s strategic partnership with McLaren (MX) Excessive E group.

“I assumed that transferring on to ‘greener pastures’ shall be simple, however apparently, it’s not so,” Sim added in her farewell speech addressed to Vantage and her group.

“I’ve had an extremely enriching expertise working right here, and I’ve labored with many nice and fantastic individuals through the years, to not point out the friendships I’ve cast. I loved each second of my time right here, and I’m so blessed to have labored with you all. I want to thank each considered one of you who’ve helped me alongside the best way.”

Nonetheless, she didn’t publicly reveal her subsequent profession transfer but.

Aside from her tenure at Vantage, she additionally spent about one other 14 years within the communications and branding group of many different firms. In line with her Linkedin profile, she kicked off her profession in early 2006 at SPH Media. She later joined the branding division of a number of different firms, together with MediaCorp, Parkway Group Healthcare, Fullshare Group Worldwide (China), and Gromark Shoppers Enterprise.

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