Earlier than going any additional, let’s be clear: Threads won’t essentially be an enormous success. Typically platforms arrive with a bang solely to fade into cultural irrelevance – keep in mind Clubhouse? However once more: Threads received 100 million customers in 5 days, and that quantity might nonetheless develop. Rival upstarts merely haven’t gained that sort of traction. Mastodon claims to have round 2 million month-to-month lively customers. It’s laborious to get precise numbers for the decentralized social media protocol Nostr, however an estimate based mostly on Damus and Amethyst downloads is probably going round 500,000 to 1 million, in line with Damus. The invite-only Bluesky had some 50,000 customers on the finish of April, and since then received a minimum of 58,000 new signal ups. These numbers aren’t dangerous, however these are the comparatively profitable rivals, not those you haven’t even heard about.
