Multi-asset dealer Exness underwent a visible rebrand late final month as a part of its ongoing effort to mirror and reinforce its place as a market chief. Finance Magnates spoke with Exness’ Chief Advertising and marketing Officer, Alfonso Cardalda who mentioned at size the rebranding transfer, its underlying impetus, and what this implies for the corporate transferring ahead.
At its core, the rebranding by Exness helps to align the model with the corporate’s core product excellence and market achievements. As such, the brand new model identification merges “The Head,” representing analytical and product-focused facets, with “The Coronary heart,” reflecting the crew’s ardour and customer-centric method.
This rebranding effort additionally concerned intensive analysis and suggestions from each inner and exterior stakeholders to assist guarantee it precisely represented Exness’ values and future route.
The trouble befell surrounding Exness’ 15-year celebration, because the transfer aligns with the dealer’s achievements to this point. This features a month-to-month buying and selling quantity of as much as $4.8 trillion, a headcount of over 2000 staff, and a complete of greater than 700,000 energetic shoppers and 64,000 companions.
Consequently, these milestones, together with its rebranding efforts, have helped spotlight Exness’ enduring dedication to setting trade requirements. Watch the total interview beneath with Mr. Cardalda to achieve an insider looki into Exness’ strategic rebranding and the way it delves into the corporate’s dedication to product excellence, innovation, and buyer satisfaction.
2024 has already been an energetic yr for Exness. The rebranding follows within the wake of Exness’ current awards at iFX EXPO Dubai 2024, wherein the dealer received ‘Most Trusted Dealer MEA 2024’ and ‘Finest IB/Affiliate Programme MEA 2024’ on the UF AWARDS Dubai 2024.
About Exness
Exness is an multi-asset brokerage that gives buying and selling providers within the monetary markets. The corporate affords a spread of monetary devices, together with foreign money pairs, commodities, cryptocurrencies, indices, and shares, for people and institutional merchants. Exness was based in 2008 and is headquartered in Cyprus.
Multi-asset dealer Exness underwent a visible rebrand late final month as a part of its ongoing effort to mirror and reinforce its place as a market chief. Finance Magnates spoke with Exness’ Chief Advertising and marketing Officer, Alfonso Cardalda who mentioned at size the rebranding transfer, its underlying impetus, and what this implies for the corporate transferring ahead.
At its core, the rebranding by Exness helps to align the model with the corporate’s core product excellence and market achievements. As such, the brand new model identification merges “The Head,” representing analytical and product-focused facets, with “The Coronary heart,” reflecting the crew’s ardour and customer-centric method.
This rebranding effort additionally concerned intensive analysis and suggestions from each inner and exterior stakeholders to assist guarantee it precisely represented Exness’ values and future route.
The trouble befell surrounding Exness’ 15-year celebration, because the transfer aligns with the dealer’s achievements to this point. This features a month-to-month buying and selling quantity of as much as $4.8 trillion, a headcount of over 2000 staff, and a complete of greater than 700,000 energetic shoppers and 64,000 companions.
Consequently, these milestones, together with its rebranding efforts, have helped spotlight Exness’ enduring dedication to setting trade requirements. Watch the total interview beneath with Mr. Cardalda to achieve an insider looki into Exness’ strategic rebranding and the way it delves into the corporate’s dedication to product excellence, innovation, and buyer satisfaction.
2024 has already been an energetic yr for Exness. The rebranding follows within the wake of Exness’ current awards at iFX EXPO Dubai 2024, wherein the dealer received ‘Most Trusted Dealer MEA 2024’ and ‘Finest IB/Affiliate Programme MEA 2024’ on the UF AWARDS Dubai 2024.
About Exness
Exness is an multi-asset brokerage that gives buying and selling providers within the monetary markets. The corporate affords a spread of monetary devices, together with foreign money pairs, commodities, cryptocurrencies, indices, and shares, for people and institutional merchants. Exness was based in 2008 and is headquartered in Cyprus.
