“Crypto immediately remains to be too technical and complicated for a lot of customers—requiring them to take care of seed phrases and safety keys, undergo from low error tolerance, and educate themselves on non-trivial DeFi protocols. Our mission is to remove these excessive friction hurdles and supply customers with the sleek expertise they deserve, whereas preserving the core crypto values of decentralization and self-custody,” mentioned Braavos CEO Motty Lavie within the press launch, Lavie co-founded the startup with Abraham Makovetsky and Yoav Gaziel.