Season 6, Episode 18 of the Mint Podcast with Adam Levy options Stani Kulechov. He’s the founding father of Aave: one in all crypto’s largest decentralized non-custodial liquidity protocols, and Lens Protocol: a decentralized social graph for constructing web3 social platforms.
One of many greatest purposes in web3 social is making a profile for somebody that belongs to that particular person and permits for portability between purposes. Web2 social media corporations solved the issue of making and distributing content material globally throughout the web by offering platforms for friends to attach with shared pursuits. In web3, the problem is what to recreate, if any, in a decentralized method (e.g., Twitter or Instagram), or discovering new web3 social purposes.
As a creator within the present web2 social house, you may construct up an viewers on particular platforms, corresponding to Twitter, and generate large quantities of user-generated content material to feed content material liquidity into these platforms, however in the end the platforms profit essentially the most from that content material. Creators do not need the portability of their viewers or a direct option to monetize their work. Stani states that:
“Having an on-chain profile would imply that you might even have the possession of the viewers you create, and your self-expression, and nobody can really take that away from you.”
Lens protocol permits anybody to create a profile as soon as and retain possession of that profile with out being locked into a selected platform. As a consumer, you might have entry to any software constructed on high of the protocol while not having to surrender your follower base or profile into one software, which opens up freedom for customers.
Customers now have pores and skin within the sport and might discover content material that most accurately fits their values or content material they like essentially the most. All content material on Lens will be collectible as an NFT, that means that the market, customers, and followers can benchmark and resolve what content material is effective based mostly on how they acquire.
As a creator, you may create digital artwork as a set and make it out there to buy or someway acquire inside the neighborhood. He provides that:
“With the ability to really create the content material proper on spot and in addition having your personal distribution channel. It’s equals the identical as strolling with your personal social community. You possibly can select like how all these purposes are reflecting your content material.”
Lenster is a neighborhood for constructing purposes that has the potential to be just like Reddit when it comes to sub-communities (subreddits). It means that you can have the consumer expertise you want, with neighborhood values and algorithms most aligned with your self. All in all:
“Your social graph is the power of your social capital.”
